以凤翔泥塑为研究对象,聚焦其作为非物质文化遗产在当代传承中面临的“文化本真性存续-现代技术适配性”二元张力问题,即如何在保持传统技艺文化基因稳定性的同时,通过现代技术手段实现创新性转化与适应性发展。基于文献计量学方法,通过Citespace软件,以“凤翔”和“泥塑”为关键词,在数据库中检索并分析相关文献,对文献的关键词、作者和研究机构进行可视化分析,揭示研究热点和学术网络。研究发现,凤翔泥塑研究需破解“文化本真性存续-现代技术适配性”的二元张力,其突破路径在于构建“数字化传承-创新性转化”的双向驱动机制。通过关键词共现、突现检测及时间线图谱分析,识别出三大研究热点与五种范式转向,为非遗数字化保护提出兼具理论创新与实践价值的发展策略。

The work aims to investigate the Fengxiang clay sculpture by focusing on the dual tension between "cultural authenticity survival - modern technology adaptability" in its contemporary inheritance as an intangible cultural heritage, that is, how to achieve innovative transformation and adaptive development through modern technological means while maintaining the stability of traditional skills and cultural genes. Based on the bibliometric method, the relevant literature is retrieved and analyzed in the database with "Fengxiang" and "clay sculpture" as the key words through Citespace software, and the key words, authors and research institutions of the literature are visually analyzed, revealing the research hotspots and academic networks. It is found that the research of Fengxiang clay sculpture needs to break the binary tension of "cultural authenticity survival - modern technology adaptability", and its breakthrough path lies in the construction of a two-way driving mechanism of "digital inheritance - innovative transformation". Through key word co-occurrence, emergence, and timeline map analysis, three research hotspots (art ontology deconstruction, living inheritance technology chain, and cultural and technological integration) and five-fold paradigm shift (theoretical construction, technology integration, interdisciplinarity, communication innovation, and value regeneration) are proposed, providing a development strategy with theoretical innovation for the digital protection of intangible cultural heritage.