研究商业步行街公共艺术的设计范式。以王府井步行街为例,基于空间认知理论,综合运用街头观察、拦截访问、行为地图标注等混合研究方法,量化分析游客与公共艺术的互动行为和认同评分,揭示公共艺术通过空间布局、形式语言与符号系统对步行街整体空间认知的影响机制。从空间感知的逻辑和设计的美学规律出发,对步行街公共空间进行结构性优化,建构“生产-感知-生态”三位一体的设计范式,强调公共艺术与商业生态、文化传承、环境可持续的协同共生。创新性运用了空间认知理论在公共艺术领域的解释力,为商业步行街公共艺术设计提供了新的理论视角和实践指南。

This study explores the design paradigm of public art in commercial pedestrian streets with Wangfujing Pedestrian Street as an example. Based on the spatial cognition theory, a mixed research method, including street observation, interception of visits, and behavioral map annotation, is comprehensively used to quantitatively analyze the interaction behavior and identity rating between tourists and public art, reveal the impact mechanism of public art on the overall spatial cognition of pedestrian streets through spatial layout, formal language, and symbol system. Based on this, the study starts from the logic of spatial perception and the aesthetic laws of design, optimizes the structure of the pedestrian street public space, constructs a "production, perception and ecology" trinity design paradigm, and emphasizes the synergistic coexistence of public art and commercial ecology, cultural inheritance, and environmental sustainability. This study innovatively applies the explanatory power of the spatial cognitive theory in the field of public art, providing a new theoretical perspective and practical guidance for the design of public art in commercial pedestrian streets.