数智时代下体验式经济是未来城市发展核心力量。针对城市设计周如何满足用户需求、提升经济价值和品牌影响力的问题。从城市发展需求出发,以用户体验的视角,采用概念推演与案例分析的方法,结合消费者路径和体验式经济理论对优秀案例进行梳理和分析,得到城市设计周可通过提升用户参与、深化情感、挖掘文化内涵以及构建持续影响力来提升满意度与忠诚度、增加经济效益的结果。在社会转型的关键阶段,城市设计周作为文化产业中的重要组成部分,应注重用户体验与文化价值融合,以用户体验为中心优化创新,从而提升城市品牌影响力,促进文化传播和可持续发展。
Abstract
In the era of digital intelligence, the experiential economy is the core force of future urban development. The work aims to explore how urban design week can meet user needs and enhance economic value and brand influence. Based on the needs of urban development, from the perspective of user experience, the methods of conceptual deduction and case analysis are combined with the consumer path and experiential economic theory to sort out and analyze excellent cases. It is concluded that urban design week can enhance satisfaction and loyalty and increase economic benefits by enhancing user participation, deepening emotions, exploring cultural connotations and building lasting influence. In the critical stage of social transformation, urban design week, as an important part of the cultural industry, should focus on the integration of user experience and cultural value, and optimize innovation with user experience as the center, thereby enhancing the urban brand influence and promoting cultural communication and sustainable development.
关键词
体验式经济 /
城市设计周 /
用户体验 /
文化产业 /
可持续发展 /
优化策略 /
城市品牌形象
Key words
experimental economy /
urban design week /
user experience /
cultural industry /
sustainable development /
optimization strategy /
urban brand image
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基金
2024年度南京邮电大学人才引进科研基金项目（NYY224005）; 2022年度江苏省高校哲学社会科学研究一般项目（2022SJYB0021）; 2024年度中央高校基本科研业务费专项资金（No.30924010406）
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