现有的水壶产品设计愈来愈趋于同质化,市场需要和用户需求都亟待新兴的设计理念去刺激一成不变的审美。基于现有水壶产品族意象的父系基础,对产品的壶身意象进行抽象收集整理。通过叙事性设计的方法将意象元素进行组合衍生,分析叙事与水壶壶身设计之间的相关性,最终运用叙事性设计的方法使一成不变的产品族意象迸发出更多的生机与可能,从而得到更多符合用户需要的产品设计方案。通过对产品族意象与叙事性设计的结合,设计者能获取更多的设计灵感,为今后的产品设计提供了可实践的思路。

The existing kettle product designs are becoming more and more homogenised, and both market needs and user demands are in dire need of emerging design concepts to stimulate the unchanging aesthetics. Based on the patriarchal foundation of the existing kettle product family imagery, the imagery of the kettle body is abstracted and collected. Through the narrative design method, the imagery elements are combined and derived, the correlation between narrative and kettle body design is analyzed, and ultimately the narrative design method is used to make the unchanging product family imagery burst out with more vitality and possibilities, so as to obtain more product design solutions to meet the needs of users. Through the combination of product family imagery and narrative design, designers can obtain more design inspiration and provide practical ideas for future product design.