Abstract:The work aims to address the survival crisis faced by Chinese time-honored brands under the impact of digital civilization, transcending the "preservation vs. innovation" dichotomy inherent in conventional conservation paradigms, and to construct a sustainable cultural vitality mechanism for these brands. Grounded in the holistic philosophy of Traditional Chinese Medicine (TCM), this study establishes a three-dimensional cultural model ("gene-ecology-organization") and diagnoses core pathologies through TCM-inspired diagnostic methods (observation, auscultation, inquiry, palpation). A coordinated therapeutic framework of "gene stabilization, ecological unblocking, and metabolic activation" is subsequently designed. In conclusion, clinical validations of Chinese time-honored brands confirm the efficacy of this theory, revealing that these brands achieve dynamic equilibrium through metabolic principles characterized by "self-organizing topological growth, adaptive digital iteration, and self-purifying immune response." Furthermore, a systematic TCM-inspired protocol integrating "diagnostic positioning, targeted rehabilitation, and homeostasis maintenance" is established.