The raising of the concept "Asian Games aesthetics" was a process to explore a cultural paradigm of telling good stories with the universal language of "beauty". This paper discusses the aesthetics strategy for the 19th Asian Games, which, aiming at highlighting the ever-lasting cultural glamour of the Asian Games, consists of the communication mechanisms focusing on function, audience and aesthetics, the all-media presentation of the beauty of the Asian Games with stragetic image management, and the construction of emotional link and common cognition by symbolic expression of the Asian Games aesthetics, multi-subject co-creation and brand promotion.