The work aims to improve the R & D quality of refined lacquer product design, enrich categories of refined lacquer products, broaden the market of refined lacquer products, and analyze the design methods of cultural and creative products based on Pingyao refined lacquer art, so as to provide a theoretical basis for inheritance and innovation of Pingyao refined lacquer art. With innovation-driven development of Pingyao refined lacquer art as the research goal, cultural and creative products as the research carrier, and Pingyao Ancient City tourism and cultural resources as the creative source, the potential functions, shapes, and cultural connotation forms of refined lacquerware products are analyzed layer by layer, and the modeling is divided into three levels: form, material, and pattern. The traditional polishing lacquer art is combined with modern material technology. The cultural connotation of ancient cities is integrated with modern design methods. Pingyao refined lacquer art is one of the traditional techniques in the first batch of intangible cultural heritage in China. It needs new ways of expression and inheritance in the current cultural context. Systematic and scientific product design process and method make refined lacquer art products have cultural, innovative, practical and marketable features, highlight the characteristics of Pingyao tourism culture, make them have good user experience and be closer to the current lifestyle and aesthetic needs.