To clarify the consumers' true demands and use experience of new energy cars and help car-manufacturing enterprises identify the target audience and clearly define the new product, consumers' subjective aesthetic attitude to new energy cars is studied. The Q method is adopted, and the study method, study design, study process and data calculation are analyzed and introduced in details. The results show that the consumers' subjective aesthetic attitude to new energy cars could be classified into 4 different types: the intelligent design preference type that pursues emerging technology, the visual design preference type that pursues fashionable modeling, the conservative design preference type that pursues detailed experience, and the pragmatic design preference type that pursues performance and comfort. Each type's characteristics and their enlightenment to the design of new energy cars are analyzed in details as well. It provides a new method that combines integrated quantitative and qualitative methods for user research, and offers conference directions and suggestions for the industrial design of China's new energy cars.