China??s exploration and research of traditional culture has been in the stage of steady rise. With the development of society and the increase of scientific level, more and more excellent traditional culture appears in the public??s line of sight. The seemingly distant traditional culture has gradually penetrated into people??s work and life, and the development dimension of traditional culture is not limited to this. The progress of civilization and the high-speed communication of information have opened up a new world of cognition and enhanced people??s pursuit of spiritual level. Therefore, there is no lack of design works with traditional cultural elements in modern design. However, some of the works in this kind of design only have simple meaning, without specific contents, so the essence of traditional culture cannot be expressed, and the mechanically copied application mode makes people appear aesthetic fatigue. Based on this, the work attempts to trace the origin of traditional culture by taking traditional culture as the entry point and modern design as the carrier, analyze the inheritance genes of traditional culture, establish the relationship between the two, explore the new paradigm of the fission of traditional culture genes in modern design, and clarify the design trend.