The work aims to define the positive effect of inclusion on the transmission of information through the analysis on the incompetence of media symbols of things, to provide ideas for exploring new design paradigms of traditional creations. Combined with the specific hot events, the causes for the rapid rise of online celebrities in fast disappearing culture are analyzed and the reasons why the traditional creation is not suitable for the modern society are established for comparison and integration. Finally, the goal of the transformation of traditional creation to new form design in an instant caused by the media symbol??s incompetence is achieved. Taking the cultural gene as the foothold, it is clear that the Chinese traditional creation is not good at the media symbols in the face of the new design ecological environment. Through the construction of the event situation and the analysis of the inclusion, the traditional creation can adapt to the modern design ecosystem, so as to provide a reference for the future research of modern new physical state design.