北京长城文化带沿线堡寨村落文创产品设计策略
作者:
作者单位:

1. 北方工业大学,北京 100043;2. 华北电力大学,北京 102206

作者简介:

朱荔丽(1980—),女,黑龙江人,博士,北方工业大学副教授,主要从事传统技艺文化研究、文创产品研究、 物质民俗学研究。

通讯作者:

基金项目:

北京市社会科学基金青年项目(18YTC024);北京市教委社科计划一般项目


ZHU Lili1, PANG TaO2
Author:
Affiliation:

1. North China University of Technology, Beijing 100043, China;2. North China Electric Power University, Beijing 102206, China

Fund Project:

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    摘要:

    北京长城文化带是《北京城市总体规划(2016年—2035年)》中提出的历史文化名城保护体系的重要组成部分。现阶段长城主体建筑的保护工作已日趋完善,但沿线村落的发展还相对滞后。出于保护传统、振兴乡村的目的,长城文化带沿线传统村落的文化遗产旅游及文创产品开发工作极具现实紧迫性。通过对长城文化带沿线堡寨村落遗产现状进行调查分析,运用社会设计理念,总结出乡村振兴视角下的文创产品设计策略:一是论述如何将现代生活的功能需求、人民的审美现状、国际的流行趋势等现代元素注入村落文创产品开发中;二是论述如何将提炼后的村落民俗传统元素,注入文创产品创作、民俗产品包装、村落品牌形象中。通过系统化开发,让隐居长城脚下的传统文化重返“日用之道”,走进当代生活,设计师参与沿线村落实现乡村振兴的过程,不仅见长城,还可见人、见生活、见历史。

    Abstract:

    The Great Wall Cultural Belt in Beijing is an important part of the protection system for historical and cultural cities proposed in the Master Plan of Beijing (2016-2035). At present, the protection of the main buildings of the Great Wall has become increasingly perfect, while the development of villages along the belt is relatively backward. To protect the tradition and revitalize the countryside, the cultural heritage tourism and cultural and creative products development of the traditional villages along the Great Wall Cultural Belt are of great realistic urgency. The work aims to analyze the current situation of folk culture in villages along the Great Wall Cultural Belt, and summarize the cultural and creative product design strategies based on the perspective of Rural Revitalization by the social innovation design: the first is to discuss how to inject modern elements such as functional requirements of modern life, people??s aesthetic status and international popular trends into the development of cultural and creative products in villages; and the second is to explore how to inject the refined traditional folk elements of villages into cultural and creative product creation, folk product packaging and village brand image. Through systematic development, the traditional culture living in seclusion at the foot of the Great Wall can return to the “daily life” and enter the contemporary life. In the process of designers participating in the rural revitalization of villages along the belt, not only the Great Wall, but also people, life and history can be witnessed.

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朱荔丽,庞涛.北京长城文化带沿线堡寨村落文创产品设计策略[J].工业 工程 设计,2020,2(5):52-57. 复制

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  • 收稿日期:2020-09-01
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  • 在线发布日期: 2020-10-15
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