The Great Wall Cultural Belt in Beijing is an important part of the protection system for historical and cultural cities proposed in the Master Plan of Beijing (2016-2035). At present, the protection of the main buildings of the Great Wall has become increasingly perfect, while the development of villages along the belt is relatively backward. To protect the tradition and revitalize the countryside, the cultural heritage tourism and cultural and creative products development of the traditional villages along the Great Wall Cultural Belt are of great realistic urgency. The work aims to analyze the current situation of folk culture in villages along the Great Wall Cultural Belt, and summarize the cultural and creative product design strategies based on the perspective of Rural Revitalization by the social innovation design: the first is to discuss how to inject modern elements such as functional requirements of modern life, people??s aesthetic status and international popular trends into the development of cultural and creative products in villages; and the second is to explore how to inject the refined traditional folk elements of villages into cultural and creative product creation, folk product packaging and village brand image. Through systematic development, the traditional culture living in seclusion at the foot of the Great Wall can return to the “daily life” and enter the contemporary life. In the process of designers participating in the rural revitalization of villages along the belt, not only the Great Wall, but also people, life and history can be witnessed.