The work aims to analyze how to make the unique campus cultural derivatives of the Beijing-Tianjin-Hebei region get innovative development and make it easier for cultural and creative products to achieve the purpose of empathy, and convey the value of different campus cultures, to carry out innovative design around campus cultural derivatives. Based on the investigation of the different campus cultural backgrounds in the Beijing-Tianjin-Hebei region, the current situation and development of campus cultural products and the iconic campus cultural brand are analyzed under the background of cultural and tourism integration. Taking Tsinghua University’s cultural and creative products as an example, innovative campus cultural products are designed by combining cultural elements with product design. Campus characteristic architecture, color, and cultural background are applied to give play to the advantages of originality, dissemination, and culture, convey the school??s philosophy and culture, and expand the ways of disseminating campus culture. In the context of cultural and tourism integration, unique campus culture derivatives are designed to inherit cultural connotations and concepts, and enhance campus cultural identity and belonging, thus becoming a trend in the development of campus culture in the Beijing-Tianjin-Hebei region and promoting the development of the cultural tourism industry.