The work aims to discuss the construction and practice of undergraduate scrvice design education system in art acade-mies, in the context of the rise of service design and the transformation of design paradigm. By analyzing the background and know-edge structure of service design, the opportunitics and challenges of teaching and study in service design (SD) and product service system design (PSSD) were pointed out. Compared with the general situation of service design courscs at home and abroad, and tak-ing the education practice of Public & Service Design Studio in the School of Industrial Design of Guangzhou Academy of Fine Arts as an cxample, the specific construction method of service design course system in art academy was respectively discussed from the aspects of industrial background, student source characteristics, training objcctives, teaching structure, teaching methods and teach-ing result. It was pointed out that the curriculum structure and teaching mode had a high refierence value for other academies and uni-versitis, espcially for the same type of art academy. It is feasible for art academics to carry out service design courses in the under-graduate stage, which mainly depends on the resources of academy and society, such as the present situation of industrial develop-ment and talent demand, the discipline structure, the teaching mode and the faculty resources of academy in the area concemed.