Centering on user needs, this study systematically maps the current landscape of red-themed cultural and creative design in Chongqing and explores how digital cultural and creative design can empower the city's red culture. To address persistent problems, heavy-handed didacticism, outdated forms, and insufficient emotional resonance, the paper delves into the cultural fabric of the revolutionary newspaper "Tingjin Bao" and draws on an emotional design framework structured around "perceptual simulation-experience design-reflective construction". Building on this, it develops a digital cultural and creative design framework that integrates "dual-context fusion + embodied interaction + self-reconstruction", providing an actionable and verifiable set of practical methods and pathways for the digital communication of Chongqing's red culture.
Key words
red culture /
digital cultural and creative design /
emotional design
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