Design for Behavior Change: Origins, Evolution, Connotation and Characteristics

TANG Xuelin

Industrial & Engineering Design ›› 2026, Vol. 8 ›› Issue (3) : 7-16.

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Industrial & Engineering Design ›› 2026, Vol. 8 ›› Issue (3) : 7-16. DOI: 10.19798/j.cnki.2096-6946.2026.03.002
Design Theory

Design for Behavior Change: Origins, Evolution, Connotation and Characteristics

  • TANG Xuelin
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Abstract

The work aims to systematically review and analyze the fundamental and critical issues of behavior change design concerning the origins, evolution, connotation, and characteristics. An integrated methodology combining literature review, comparative analysis, and historical analysis is adopted. Firstly, through a literature review, the practical background leading to the emergence of design for behavior change is systematically examined. Subsequently, by establishing an analytical framework of behavioral elements, a comparative analysis is conducted to identify the similarities and differences in behavior research across different design philosophies. Following this, the evolution of design for behavior change is traced vertically through historical analysis, integrating perspectives from both interdisciplinary and design-specific viewpoints. Finally, through inductive and deductive reasoning, the core connotation, defining characteristics, and developmental trends of design for behavior change are distilled. The work presents a holistic picture of design for behavior change, spanning its origins, evolution, and conceptual establishment. Its defining characteristics are summarized as seven fundamental shifts: 1) Design Object: from "artifact" to "behavior"; 2) Value Orientation: from "demand response" to "well-being intervention"; 3) Behavior Category: from "micro interaction" to "social impact"; 4) Task Nature: from "singular task" to "system integration"; 5) Epistemological Trait: from "universal law" to "situational isomorphism"; 6) Disciplinary Role: from "theoretical construction" to "embodied translation"; 7) Working Paradigm: from "analysis verification" to "synthesis-generation". The work aims to clarify the research boundaries of this emerging field and enhance the academic participation of the design discipline within this interdisciplinary domain.

Key words

design for behavior change / design connotation / design characteristics / behavioral research

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TANG Xuelin. Design for Behavior Change: Origins, Evolution, Connotation and Characteristics[J]. Industrial & Engineering Design. 2026, 8(3): 7-16 https://doi.org/10.19798/j.cnki.2096-6946.2026.03.002

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