Practical Issues and Reflections on Creative Chinese Character Design under the Horizon of "The Second Combination"

CHENG Xin; ZHANG Dalu

doi:10.19798/j.cnki.2096-6946.2026.01.014

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Industrial & Engineering Design ›› 2026, Vol. 8 ›› Issue (1) : 155-164. DOI: 10.19798/j.cnki.2096-6946.2026.01.014

Design Innovation and Application

Practical Issues and Reflections on Creative Chinese Character Design under the Horizon of "The Second Combination"

CHENG Xin, ZHANG Dalu^*

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Abstract

In the current era of accelerated technological iteration and continuous renewal of aesthetic paradigms, it is urgently necessary to construct an aesthetic value judgment system based on cultural awareness for Chinese character design. "The Second Combination" theoretical proposition provides theoretical support for the integration of the perspectives of traditional calligraphy art and modern Chinese character design. On this basis, this work aims to clarify the differences between them, examine the divergent value pursuits of the "continuous cultural lineage" under contemporary production relations, as well as their "Harmony in Diversity". Through this process, it grasps the connotation of "mutual compatibility" within the dialectical unity of commonality and individuality. Practical verification demonstrates how to achieve "integration" rather than "superficial combination" by extracting the structural principles and decorative dimensions of traditional Chinese character art to combine with modern design intelligence. Design proposals and decisions are redefined according to the attributes of different "service objects". The methodology of creative Chinese character design is neither entirely constructed through Western design principles nor fully follows traditional calligraphic approaches. Instead, traditional artistic expressions for creative design transformation should be reconstructed through the practical wisdom of "The Second Combination" to manifest new lifestyles and demonstrate the aesthetic style of Chinese typography with heightened cultural confidence in the practice of new categories, new images, and new visual paradigms.

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"The Second Combination" / creative Chinese character design / the rules of beauty / fusion of horizons / design strategy

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CHENG Xin, ZHANG Dalu. Practical Issues and Reflections on Creative Chinese Character Design under the Horizon of "The Second Combination"[J]. Industrial & Engineering Design. 2026, 8(1): 155-164 https://doi.org/10.19798/j.cnki.2096-6946.2026.01.014

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