AIGC-Assisted Cultural and Creative Product Design Based on the AI-CSD Model for Prompt Optimization

TIAN Xuetang; MAO Xian

doi:10.19798/j.cnki.2096-6946.2026.01.009

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Industrial & Engineering Design ›› 2026, Vol. 8 ›› Issue (1) : 100-112. DOI: 10.19798/j.cnki.2096-6946.2026.01.009

Design Innovation and Application

AIGC-Assisted Cultural and Creative Product Design Based on the AI-CSD Model for Prompt Optimization

TIAN Xuetang^*, MAO Xian

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Abstract

To address the challenges of ambiguous cultural expression and unclear prompt structures in AIGC-assisted cultural and creative product design, the work aims to propose the AIGC-Culture Semiotics Description (AI-CSD) model based on Peirce's phenomenological categories and triadic semiotic theory. The model integrates Peirce's semiotic framework with the KJ method to cluster the cultural symbol lexicon and synthesize design orientations for cultural and creative products. With the "Ni Ni Dog" cultural heritage in Huaiyang, Henan as a case study, multiple rounds of image-generation experiments are conducted on the Midjourney platform. The generated images are evaluated through the Likert-scale assessment focusing on cultural consistency and design satisfaction. In addition, objective indicators such as the cultural symbol recognition rate (R_s) are introduced for cross-validation, thereby enhancing the verifiability and robustness of the evaluation results. The findings indicate that the combined application of the AI-CSD model and KJ method can effectively optimize prompt structures, enhance the accuracy and consistency of cultural representation in AI-generated content, and promote the exploration of design directions for cultural and creative products, providing theoretical support and methodological innovation for AIGC-assisted cultural and creative product design.

Key words

Peirce's semiotics / triadic properties of signs / AI-CSD model / KJ method / AI-generated content (AIGC) / prompt optimization / "Ni Ni Dog" cultural and creative product in Huaiyang / Henan

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TIAN Xuetang, MAO Xian. AIGC-Assisted Cultural and Creative Product Design Based on the AI-CSD Model for Prompt Optimization[J]. Industrial & Engineering Design. 2026, 8(1): 100-112 https://doi.org/10.19798/j.cnki.2096-6946.2026.01.009

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