In order to enhance college students' sustainable consciousness and environmental protection enthusiasm, the work aims to construct a HOOK-MDA model based on the perspective of alternate reality games (ARG) by combining HOOK addiction model and MDA theoretical framework and propose a design strategy of campus alternate reality environmental protection games. Through the comprehensive analysis of the information transmission path and core logic framework of the campus alternate reality environmental protection games, the design framework of experience layer, interaction layer, feedback layer and target layer is constructed. Then, practical exploration is conducted based on the connection and design focus of game elements, mechanisms and aesthetics in different stages of addictive behaviors, validating the feasibility of applying the HOOK-MDA model to the design of campus alternate reality environmental games and providing innovative perspectives and practical ideas for the construction of civilization and sustainable development of green campuses.