The work aims to investigate the Fengxiang clay sculpture by focusing on the dual tension between "cultural authenticity survival - modern technology adaptability" in its contemporary inheritance as an intangible cultural heritage, that is, how to achieve innovative transformation and adaptive development through modern technological means while maintaining the stability of traditional skills and cultural genes. Based on the bibliometric method, the relevant literature is retrieved and analyzed in the database with "Fengxiang" and "clay sculpture" as the key words through Citespace software, and the key words, authors and research institutions of the literature are visually analyzed, revealing the research hotspots and academic networks. It is found that the research of Fengxiang clay sculpture needs to break the binary tension of "cultural authenticity survival - modern technology adaptability", and its breakthrough path lies in the construction of a two-way driving mechanism of "digital inheritance - innovative transformation". Through key word co-occurrence, emergence, and timeline map analysis, three research hotspots (art ontology deconstruction, living inheritance technology chain, and cultural and technological integration) and five-fold paradigm shift (theoretical construction, technology integration, interdisciplinarity, communication innovation, and value regeneration) are proposed, providing a development strategy with theoretical innovation for the digital protection of intangible cultural heritage.