Against the backdrop of the booming "she economy", where the influence of urban young female consumers is increasingly growing and their needs are becoming more diverse, this study aims to clarify the important practical significance of conducting research on female packaging design from the perspective of female consumers' emotional needs for accurately grasping market trends and enhancing product competitiveness. This research comprehensively applies the literature research method, the case analysis method, and the empirical research method. Through an online-offline combined research approach, it focuses on the need characteristics of urban young female consumers in the "she economy" wave. Conducting research on female packaging design from the perspective of female consumers' emotional needs not only pays attention to their requirements for product quality and functions, but also focuses on analyzing their pursuit of emotional needs and aesthetic experiences of products. In the context of the "she economy", this can effectively contribute to accurately grasping market trends and significantly improving the competitiveness of products in the market.
Key words
she economy /
packaging design /
emotional needs /
female-oriented packaging design
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