In the era of digital intelligence, the experiential economy is the core force of future urban development. The work aims to explore how urban design week can meet user needs and enhance economic value and brand influence. Based on the needs of urban development, from the perspective of user experience, the methods of conceptual deduction and case analysis are combined with the consumer path and experiential economic theory to sort out and analyze excellent cases. It is concluded that urban design week can enhance satisfaction and loyalty and increase economic benefits by enhancing user participation, deepening emotions, exploring cultural connotations and building lasting influence. In the critical stage of social transformation, urban design week, as an important part of the cultural industry, should focus on the integration of user experience and cultural value, and optimize innovation with user experience as the center, thereby enhancing the urban brand influence and promoting cultural communication and sustainable development.
Key words
experimental economy /
urban design week /
user experience /
cultural industry /
sustainable development /
optimization strategy /
urban brand image
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