基于AIGC技术的中华优秀传统文化与地域文化活化设计

冯鸣阳, 王静雅

工业工程设计 ›› 2026, Vol. 8 ›› Issue (3) : 35-46.

PDF(6184 KB)
PDF(6184 KB)
工业工程设计 ›› 2026, Vol. 8 ›› Issue (3) : 35-46. DOI: 10.19798/j.cnki.2096-6946.2026.03.005
设计聚焦

基于AIGC技术的中华优秀传统文化与地域文化活化设计

  • 冯鸣阳, 王静雅
作者信息 +

Revitalization Design of China's Excellent Traditional Culture and Regional Culture Based on AIGC Technology

  • FENG Mingyang, WANG Jingya
Author information +
文章历史 +

摘要

近年来,AIGC技术的快速发展为中华优秀传统文化与地域文化的活化设计带来了机遇与挑战。研究采用调查研究法、案例研究法等方法,系统探讨生成式人工智能在中华优秀传统文化与地域文化活化设计中的定位、应用方式及矛盾调和路径,旨在构建一种将AIGC技术与工具审辨式吸纳、批判中融合、扬弃中创新的文化活化设计新模式。首先依据设计意图将AI在文化活化中的应用归纳为三种方式(加工优化提速、高阶创意表达、大众协同共创),其次从语义提取、风格构成、模态交互与作品传播四个阶段剖析AI活化文化的设计方式,AIGC技术能够有效提升文化活化的效率、拓展创意的边界并增强公众的参与体验。然而AIGC技术与文化活化设计存在“快与稳”“今与古”“象与意”三组内在张力,需要进行设计节奏把控、文化的历史复位及设计语义修复。以海德格尔技术“座架”为理论依托,不仅验证了“座架”理论在数智时代的理论解释力,还注入了AI活化设计的中国本土视角与当代实践经验,探索“座架”时代的AI文化活化设计调和路径。以人文精神和人本价值判断为指导思想,使用AIGC工具作为探索试错的协同伙伴,由设计师担当文化价值的诠释者、设计方案的补充者和持续迭代者,创建起一种在审辨式吸收、批判中融合、扬弃中创新的AI赋能文化活化设计新模式。

Abstract

In recent years, the rapid development of AIGC technology has brought both opportunities and challenges to the revitalization design of China's excellent traditional culture and regional culture. The work aims to employ methods such as survey research and case study to systematically explore the positioning, application methods, and pathways for reconciling contradictions of generative artificial intelligence in the revitalization design of China's excellent traditional culture and regional culture, thus constructing a new model of cultural revitalization design that critically assimilates AIGC technologies and tools, integrates them through critique, and innovates through sublation. Firstly, the applications of AI in cultural revitalization are summarized into three modes (processing optimization and acceleration, advanced creative expression and public collaborative co-creation) based on design intent. Secondly, the design approach of AI-revitalized culture is examined across four stages of semantic extraction, style composition, modal interaction, and work dissemination. AIGC technology can effectively enhance the efficiency of cultural revitalization, expand creative boundaries, and enrich public participation experience. However, there are also three inherent tensions between AIGC technology and cultural revitalization design, including "speed versus stability", "modern versus traditional" and "form versus meaning", which requires design rhythm control, historical repositioning of culture, and semantic restoration of design. Grounded in Heidegger's concept of "Gestell" regarding technology, this work not only validates the theoretical explanatory power of "Gestell" in the digital intelligence era, but also injects a Chinese indigenous perspective and contemporary practical experience into AIdriven revitalization design, exploring a reconciliatory path for AIbased cultural revitalization design in the age of "Gestell". Guided by humanistic spirit and human-centred value judgments, with AIGC tools as collaborative partners for trial and error exploration and designers acting as interpreters of cultural value, supplements to design solutions, and continuous iterators, a new AI-empowered cultural revitalization design model characterized by critical absorption, integration through critique, and innovation through transcendence is created.

关键词

人工智能(AI) / 中华优秀传统文化 / 地域文化 / 创新设计 / 文化活化

Key words

Artificial Intelligence (AI) / China's excellent traditional culture / regional culture / innovative design / cultural revitalization

引用本文

导出引用
冯鸣阳, 王静雅. 基于AIGC技术的中华优秀传统文化与地域文化活化设计[J]. 工业工程设计. 2026, 8(3): 35-46 https://doi.org/10.19798/j.cnki.2096-6946.2026.03.005
FENG Mingyang, WANG Jingya. Revitalization Design of China's Excellent Traditional Culture and Regional Culture Based on AIGC Technology[J]. Industrial & Engineering Design. 2026, 8(3): 35-46 https://doi.org/10.19798/j.cnki.2096-6946.2026.03.005
中图分类号: J524   

参考文献

[1] 新华社. 中华人民共和国国民经济和社会发展第十五个五年规划纲要[EB/OL]. [2026-03-13](2026-03-15). https://www.gov.cn/yaowen/liebiao/202603/content_7062633.htm.
[2] 中共中央办公厅, 国务院办公厅. 关于实施中华优秀传统文化传承发展工程的意见[EB/OL]. (2017-01-25) [2026-03-15].http://www.gov.cn/zhengce/2017-01/25/content_5163472.htm.
[3] 张奎,王秀伟. AIGC时代中华优秀传统文化的跨媒介叙事机制[J]. 编辑之友,2025(4):73-78.
[4] 中央广播电视总台. 国内首部!AI全流程微短剧《中国神话》启播总台央视频AI频道上线[EB/OL]. (2024-03-22)[2025-08-07]. https://www.cctv.com/2024/03/22/ARTImxwnEZa 0LYYPusv8E57A240322.shtml.
[5] 首都广电. 北京大视听|《三星堆:未来启示录》第一季收官,开启人机共创新篇章[EB/OL]. (2024-07-25)[2025-08-07]. https://topics.gmw.cn/2024-07/25/content_37460518.htm.
[6] 刘绍龙,段佳鑫. 从“数字化”到“智能化”的转变:AIGC技术主导的电影创作模式发展探究[J]. 电影评介,2025(2):48-53.
[7] 闫玉刚,戴宁歆. 从“文化漂移”到“文化浸入”——文化旅游视域中的城市公共空间文化表达[J]. 河南教育学院学报(哲学社会科学版),2013,32(5):24-27.
[8] 高剑平,张正华. 元工具概念的界定[J]. 自然辩证法研究,2011,27(6):53-58.
[9] 东华大学. 东华大学上海国际时尚创意学院学生创意项目斩获伦敦设计奖金奖[EB/OL]. (2025-07-02)[2025-08-30]. https://www.dhu.edu.cn/2025/0701/c7783a424369/page.htm
[10] 西西付. 对话土豆人:辞去广告创意合伙人,他在小红书做AIGC艺术家[EB/OL]. 上海:数英网.(2023-06-20)[2025-08-07]. https://www.digitaling.com/articles/942108.html
[11] 张布栋, 张春丽. 人工智能平台赋能传统文化学习的AI创新实践——基于"腾讯元宝+AI绘画"的跨学科教学案例[EB/OL]. (2025-04-22)[2025-08-07]. https://mp.weixin.qq.com/s/3P1xHZnPq43r9-a6Eofe_g.
[12] 贵州文化馆. 获奖名单|“黔所未有”「全民AI」——AI创意+3D打印活动获奖名单出炉![EB/OL]. (2026-02-24)[2026-02-15]. https://mp.weixin.qq.com/s/kTDe38EpKW6qKTPWchFA_A.
[13] 岳小玲. 传统文化数字化传承的融合机制与创新路径[J]. 文化产业,2026(2):79-81.
[14] 易欣,苏丽萍,贾凡影,等. 基于AIGC技术的古建筑室内场景一致性复原研究[J]. 家具与室内装饰,2024,31(9):89-95.
[15] 蔡国强官网. cAI™: Soul Scan.[EB/OL]. (2025-06-01)[2026-02-09]. https://caiguoqiang.com/projects/projects-2024/cai-soul-scan/.
[16] 中国美术学院. 中国美术学院·AIGC数字艺术共域现场作品介绍[EB/OL]. (2024-10-17)[2025-05-11]. https://ai.caa.edu.cn/info/1010/1055.htm.
[17] 特赞. 特赞宇宙万人打卡圆满收官|特赞策划AIGC数字设计展,成2023世界设计之都大会亮点[EB/OL]. (2023-10-19)[2025-05-11]. https://zhuanlan.zhihu.com/p/662149440.
[18] 中新网重庆. AI遇见山海经重庆科技馆启幕数字艺术体验展[EB/OL]. (2026-02-01)[2026-02-09]. https://www.cq.chinanews.com.cn/news/2026/0201/39-51256.html.
[19] 马丁·海德格尔. 海德格尔选集[M]. 上海:上海三联书店,1996:933.
[20] 刘遹菡,乔驿然,胡桉澍,等. 人机协同视角下AIGC生成绘本内容的技术逻辑、关键问题和实践路径[J]. 出版发行研究,2025(2):36-44.
[21] 冯鸣阳,王雪怡,华沙. 生成式人工智能赋能当代绘本创新设计研究[J]. 工业工程设计,2025,7(5):1-20.

基金

2024年上海市东方英才计划青年项目(QNJY2024024); 2024年度中国高等教育学会高等教育科学研究规划课题(24MY0408); 2024年上海市重点课程AI+类别(SKC-2024-04)

PDF(6184 KB)

Accesses

Citation

Detail

段落导航
相关文章

/