乡村振兴战略实施背景下,存在着公共设施功能性单一化问题,且文化内涵表达不足现象较为显著。研究选取中国传统神话人物IP形象为研究对象,探讨其应用于乡村公共空间设施设计的转化可能性。通过在地文化再解读策略、功能性设施重构方法、视觉本土化演绎技术及互动体验增强手段四大维度,构建评估模型并开展实证研究。结果显示,各设计维度对用户感知价值产生积极影响,且环境适应性因素的正向调节作用得到证实。案例对比分析表明,神话IP形象在实际设计中的转化路径具有可行性。由此可见,研究提出的乡村文化场景IP视觉导视系统及设施转化方案,为传统文化活化实践提供了新的参考模式。
Abstract
Under the implementation of the rural revitalization strategy, there exists a problem of single functionality in public facilities, and the insufficient expression of cultural connotations is relatively prominent. With IP images of traditional Chinese mythological figures as the research subjects, the work aims to explore the transformation potential for their application in the design of rural public space facilities. Through four major dimensions including local cultural reinterpretation strategies, functional facility restructuring methods, visual localization design techniques, and interactive experience enhancement approaches, an evaluation model is constructed and empirical research is conducted. The results indicate that each design dimension has a positive impact on users' perceived value, and the positive moderating effect of environmental adaptability factors has been confirmed. A comparative analysis of the cases demonstrates the feasibility of transforming mythological IP images in practical design. Therefore, the rural cultural scene IP visual guidance system and facility transformation scheme proposed in this study provide a new reference model for the practice of revitalizing traditional culture.
关键词
神话人物IP /
公共设施 /
用户感知价值 /
结构方程模型 /
视觉导视设计
Key words
mythological figure IP /
public facility design /
users' perceived value /
structural equation model /
visual guidance
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