为了增强高校大学生的可持续意识与环保积极性,结合HOOK上瘾模型与MDA理论框架,基于平行实境游戏（ARG）视角构建HOOK-MDA模型,提出校园平行实境环保游戏设计策略。通过综合分析校园平行实境环保游戏的信息传递路径与核心逻辑框架,构建了体验层、互动层、反馈层、目标层4个层次的设计框架。根据游戏元素、机制、美学在不同上瘾行为阶段中的联系与设计侧重进行实践探索,验证HOOK-MDA模型应用于校园平行实境环保游戏设计的可行性,从而为绿色校园文明建设和可持续发展提供创新性思路。

In order to enhance college students' sustainable consciousness and environmental protection enthusiasm, the work aims to construct a HOOK-MDA model based on the perspective of alternate reality games (ARG) by combining HOOK addiction model and MDA theoretical framework and propose a design strategy of campus alternate reality environmental protection games. Through the comprehensive analysis of the information transmission path and core logic framework of the campus alternate reality environmental protection games, the design framework of experience layer, interaction layer, feedback layer and target layer is constructed. Then, practical exploration is conducted based on the connection and design focus of game elements, mechanisms and aesthetics in different stages of addictive behaviors, validating the feasibility of applying the HOOK-MDA model to the design of campus alternate reality environmental games and providing innovative perspectives and practical ideas for the construction of civilization and sustainable development of green campuses.