在艺术城市的视域下城市品牌塑造已从单向度的形象宣传演变为多维度的文化价值建构。以景德镇公共艺术实践为研究对象,探讨其如何通过激活“公共性”核心动能,推动城市品牌从“千年瓷都”向“国际瓷谷”的现代性跃迁。研究借鉴哈贝马斯的公共领域理论与珊·蕾西的新类型公共艺术视角,构建“空间-议题-参与”三维公共性分析框架,结合陶溪川等典型案例,系统剖析公共艺术如何通过空间开放性、议题公共性与参与公众性,将地方文化资源转化为可感知、可参与、可传播的品牌资本。研究表明,景德镇通过工业遗产的公共性转化、创意市集的社会雕塑化以及在地材料的象征性转译,构建了“公共性体验-文化认同-品牌传播”的闭环机制,为文化驱动型城市的品牌塑造提供了具有借鉴意义的实践路径。

The shaping of urban brands from the perspective of art cities has evolved from one-dimensional image promotion to multi-dimensional cultural value construction. With the practice of public art in Jingdezhen as the research object, this article explores how it activates the core driving force of "publicness" and promotes the modernization transition of urban brands from a "millennium porcelain capital" to an "international porcelain valley". Drawing on Habermas' theory of the public sphere and Sandy Lacey's theory of new types of public art, this study constructs a three-dimensional public analysis framework of "space, issue and participation". Combining typical cases such as Tao Xichuan, it systematically analyzes how public art transforms local cultural resources into perceptible, participatory, and communicable brand capital through spatial openness, issue commonality, and participatory publicness. Research has shown that Jingdezhen has established a closed-loop mechanism of "public experience, cultural identity and brand communication" through the public transformation of industrial heritage, the social sculptural transformation of creative markets, and the symbolic translation of local materials, providing a practical path for the branding of culture driven cities with reference significance.