The proposed strategy of beautiful village construction points out the direction for the sustainable construction and development of townships in China. In recent years, the research on beautiful villages has gradually become a hot spot, and each discipline has carried out different levels of research based on its own professional perspective. For the design, this topic is an innovative direction with theoretical value, social value, people??s livelihood value and practical value. The root of the village lies in culture, because the traditional village is not only a production and living space, but also a cultural space carrying the cultural context, which plays an important role in the cultural inheritance and display. The traditional folk culture is an important part of the excellent Chinese traditional culture, and also the art and culture form that is closest to the people. In the construction of beautiful villages, it is easier to arouse the resonance of the masses by integrating the elements of traditional folk culture. By studying the innovative development and creative transformation strategy of traditional folk culture elements, the theory of beautiful village construction is expanded, the active inheritance of traditional folk culture elements is actively promoted, and the contemporary turn of traditional cultural elements is explored.